Laser Cut Seaweed for Sushi Roll
To help boost the weak sales of Japanese nori manufacturer that was affected by the 2011 tsunami, I&S BBDO, a Japanese ad agency, developed a series of intricately laser-cut seaweed. Each sheet from “design nori” series – Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), and Kumikkou (Tortoise Shell) – is based on Japanese history or symbology and represents happiness, good fortune, and longevity.(via)





